The SEO emergency room.
When guesswork isn't an option.
Penalty recovery, broken migrations, hacked sites, and the technical problems other agencies walk away from. We find the real cause, stop the damage, and get your rankings back.
Recognize your problem
If any of these sounds like you, you’re already in the right place.
"Our traffic dropped overnight."
Search Engines don’t wait. Every day without an answer is revenue you don’t get back.
"We launched the new site and the traffic disappeared with the old one."
A migration that went wrong won’t fix itself. The longer it sits, the more you lose.
"Our site was hacked."
Cleaning the malware is step one. Getting search engines to trust you again is the real work.
"It's a complex site and we need a real strategy, not guesses."
Not every situation is a crisis. Sometimes the stakes are just too high for mistakes.
"Something's wrong, but nobody can tell us what."
Before any action, you need an honest, independent diagnosis. No guesswork.
"A redesign is coming and we can't afford to lose rankings."
Planning the SEO before you migrate costs a fraction of fixing it after.
"We got hit with a Google penalty."
Manual or algorithmic, the wrong move makes it deeper and slower to undo.
Why us?
We don’t sell template SEO. Every engagement starts with a diagnosis, not a pitch. Here is what actually separates the recovery work.
Crisis-grade expertise
Strategic methodology
Proven past experience
Cross-team orchestration
Radical transparency
Client advocacy
Trust and security
Защо
Back2Rank
Не предлагаме шаблонни SEO услуги. Анализираме, планираме и изпълняваме стратегии, които решават сложни проблеми и носят устойчиви резултати.
SEO Експертиза
Ясна Стратегия
Технически SEO
Бърза Реакция
Прозрачност
Сигурност
Устойчив Ръст
A clear process. No guesswork.
When something breaks, the last thing you need is more guessing. You get a structured path with the same four stages every time, and a portal where you watch each one happen.
Discovery
First we listen. What broke, when, and what's already been tried.
Analysis
We dig into the data to see what the site is really telling us.
Audit and hypothesis
A full audit turns the findings into a clear, testable diagnosis.
Implementation and recovery
We fix the cause and rebuild the rankings, tracked in the portal at every step.
Real problems.
Documented recoveries.
A website can look healthy and still be failing where it matters. These recoveries began by finding the cause others had missed, applying the right fix and measuring what happened next.
Bad Migration Repair
A security rule locked Googlebot out after 100 requests.
Organic traffic restored within 1 week
An ecommerce site lost Google traffic after moving from shared hosting to a VPS. The website worked normally in a browser, but tests using Googlebot’s user agent revealed a request limit in the server security setup. Once the block was removed, traffic returned within one week.
Google Penalty Removal
A malware penalty remained long after the malware was removed.
Google penalty removed within 2 weeks
The issue dated back to an older WordPress version of the website, even though the business had since moved to Magento and fixed the compromised code. We traced the original problem, verified the fix and submitted a detailed explanation to Google. The penalty was lifted within two weeks.
Algorithm Update Recovery
A supplement store lost more than half of its organic traffic.
increase in daily organic clicks
The store had fallen from around 120 daily organic clicks to just 40 to 50 after Google’s health-related algorithm update. After implementing our recommendations, the website recovered completely, passed its previous level and grew to more than 200 daily organic clicks.
Negative SEO Recovery
A finance company’s homepage disappeared from Google overnight.
Homepage returned to Google’s index within 3–4 weeks
There were no penalties, warnings or issues with the ongoing SEO work. Our investigation uncovered cloaked websites that redirected visitors elsewhere with JavaScript while showing Google copies of the client’s pages. Dropped domains with previous penalties and unrelated low-quality websites were also used to build links towards the client. We traced the pattern and implemented a targeted recovery strategy. The homepage returned to Google’s index within three to four weeks.
Ongoing Cyberattack Recovery
Repeated attacks cut daily organic clicks from 250+ to 40.
Recovered to 80–100 daily visitors, with the case still ongoing
Prolonged attacks and repeated security breaches destroyed much of the website’s organic visibility. Our work has brought traffic back to around 80 to 100 daily visitors, but the website has not yet fully recovered. New attacks continue to interrupt its progress, making this an ongoing fight to restore and protect what was built.
01
ПАРТНЬОРСТВО
Работим под вашия бранд
Присъединяваме се към вашия екип и работим зад кулисите, така че клиентите ви да получават безпроблемно и последователно обслужване.
02
ДОВЕРИЕ
Пазим връзката с клиента
Изграждаме партньорства, основани на доверие, дискретност и уважение към отношенията, които сте създали с клиентите си.
03
ИНТЕГРАЦИЯ
Вписваме се във вашия процес
Адаптираме начина си на работа към вашите процеси и предпочитан начин на комуникация, за да работим ефективно заедно.
04
ПРОЗРАЧНОСТ
Виждате всичко,
което правим
Поддържаме ясна комуникация и споделяме навременна информация за напредъка по всеки проект.
01
Extended Partnership
We work under your brand
We operate as a discreet extension of your team, fully aligned with your agency’s positioning. We join your existing team as a specialist partner. Communication and delivery remain consistent with the way your agency already works.
02
Account Ownership
You keep the client relationship
We never interfere with your commercial position or client ownership. You stay in control of the communication and commercial decisions. We do not pitch around you or compete for the account.
03
Improvement
We strengthen your delivery
We support you where your internal expertise ends, without disrupting your workflow. We handle the recovery work outside your team’s scope and provide a clear diagnosis, priorities and next steps.
FOR AGENCIES AND PARTNERS
Your client stays yours. We solve the SEO crisis.
When a penalty, failed migration, cyberattack or unexplained traffic loss falls outside your team’s expertise, bring us in. We work behind the scenes under your brand. You lead the client relationship. We diagnose the problem and guide the recovery.
Dedicated Client Hub
Your project. One place. Full visibility.
Every Back2Rank client gets a private workspace that brings the entire project together. Access your working plan, communicate with our team, review integrated analytics and reports, and enter our internal partnership programme.
Documents, invoices, broadcast messages, announcements and our knowledge base are included too. The portal is available in English and Bulgarian, with more functionality already in development.
Your working plan
See what we are doing, why it matters and what comes next. Priorities, progress and completed work remain visible throughout the project.
Analytics and reports
Access integrated performance data and reports whenever you need them, not only when the next monthly PDF arrives.
Direct communication
Keep project conversations, questions and decisions in one place, without lost emails or fragmented communication.
Partnership benefits
Access our internal partnership program directly from the portal, with all relevant information and updates kept in one place.
News and helpful content
Tell us what happened. We’ll help you decide what comes next.
Whether your traffic dropped overnight or you are planning a complex project, the first step is the same: understand the situation before choosing a solution. Send us the context and we will review it carefully.