STRATEGIC SEO

App Store Optimization

Most app downloads start with a search inside the App Store or Google Play. If your app does not appear for the searches that matter, it does not exist for those users. We make your app findable, and turn the people who find it into installs.

The problem

You have built a good app. The problem is that nobody searching for what it does can find it. Competitors with weaker products rank above you in store search, your organic installs are a trickle, and growth depends entirely on how much you spend on ads.

Store search is the largest source of app discovery, and it runs on its own rules. The keywords in your metadata, the structure of your title and description, your ratings, your conversion rate, your update history: the stores read all of it, and most apps have never been deliberately optimised for any of it.

The cost is continuous. Every day your app stays invisible for its core searches, the installs go to whoever is ranked there instead, and your paid acquisition carries weight that organic discovery should be carrying for free… at no ongoing cost per install.

Your app does not appear for the searches that describe it

Installs depend almost entirely on paid campaigns

Competitors with weaker apps rank above you in store search

Many people view your store page but few install

You are entering new markets and languages

Nobody has ever systematically worked on your store presence

Why this is hard

App Store Optimization is two different disciplines wearing one name. Apple’s App Store and Google Play rank apps by different rules, read different fields, and reward different signals. What works in one can be wasted effort in the other, and most “ASO tips” found online ignore the difference entirely.

The second difficulty is that visibility and conversion are inseparable. Ranking for a search means nothing if the store page does not convert viewers into installs, and the stores themselves measure that conversion and feed it back into rankings. Metadata, visuals, ratings, and reviews form one system, and optimising one piece in isolation moves little.

And app discovery no longer ends at the store. People ask search engines and AI assistants which app to use, and the answers are drawn from the wider web. An app invisible outside its store listing is leaving a growing discovery channel to competitors.

Get found. Get installed.

We’ll optimise your App Store and Google Play presence to improve discoverability, strengthen conversion and turn more searches into installs.

Your app’s visibility is one part of a bigger picture: how your business is found across search engines, AI platforms, and digital channels. When the question is wider than the store, Analysis & Strategy maps your entire visibility landscape and where the growth actually is.

How we solve it

A documented optimization project covering both stores, both sides of the equation, and the searches that actually drive installs.

We establish the baseline and the battlefield

Where your app currently ranks, for what, in which markets, and against whom. We analyse the competitors holding the positions you need and what their store presence is built on.

We research the searches that matter

Real store search data per platform and per market: what your potential users type, how much demand each search carries, and which terms you can realistically win. The keyword map is built separately for the App Store and Google Play, because they are separate systems.

We optimise the metadata for each store

Title, subtitle, descriptions, keyword fields, and every element each store reads, written to rank for the mapped searches and to be understood correctly by each platform’s algorithm, in every targeted language.

We optimise the page for conversion

Recommendations for the elements that turn viewers into installs: screenshots, preview structure, ratings and review strategy, and the messaging order on the page. Visibility brings the visitor; this step brings the install.

We measure the effect and document the system

After the changes take hold, we report what moved: rankings, impressions, conversion, installs. You receive the full methodology and keyword map, so future updates maintain the system instead of accidentally breaking it.

What you get

A findable app, a converting store page, and the complete system documented for your team.

ASO audit and competitor report

Your current visibility in both stores, the competitors above you, and exactly what their positions are built on.

Optimised metadata set

Ready-to-publish titles, descriptions, and keyword fields for each store, built on the keyword map.

Conversion recommendations

Concrete guidance for screenshots, previews, ratings, and page messaging, focused on turning views into installs.

Keyword map per store and market

The searches worth winning, with demand data, mapped separately for the App Store and Google Play in every targeted language.

Client Hub access

The audit, keyword maps, metadata, and reports in one place, available to your team for every future update.

Performance report

Measured results after implementation: rankings, impressions, conversion, and installs, compared against the baseline.

See apps that became findable.

Real optimization projects and the install growth behind them.

App Store Keyword Growth

ASO moved the app to the #1 position for its main keywords.

new installations within 2 months

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After implementing the ASO strategy, the app reached the top position for its primary keywords. The increased search visibility generated more than 1,000 new installations over the following two months.

App Review Growth Strategy

The app had users, but too few of them were leaving reviews.

real customer reviews per month on average

We developed a structured review strategy and introduced a customer bonus to encourage participation. The app began receiving an average of 52 genuine customer reviews each month. The sustained increase in reviews helped improve its app store rankings.

Get your app found.

Every search your app does not appear for is an install going to a competitor. Tell us about your app and your markets. We will assess where you stand in both stores and show you what the searches you are missing are worth.