STRATEGIC SEO

SEO Audit

Before you invest in SEO, know exactly where your website stands. A complete, evidence-based examination of your technical health, content, authority, and visibility across search engines and AI platforms, translated into priorities that make business sense.

The problem

You know your website could perform better. What you do not know is why it does not. Maybe traffic has plateaued. Maybe a competitor with a weaker product keeps outranking you. Maybe you have received three proposals from three agencies, each naming a different problem and a different price.

Making SEO decisions without a clear picture is expensive. Budgets go into content when the real issue is technical. Months go into link building when the site’s structure is holding everything back. Every misdirected investment costs twice: the money spent, and the time lost.

An audit answers the question that comes before every SEO decision: what is actually true about this website, and what deserves attention first.

Traffic has plateaued and nobody can explain why

You are planning an SEO investment and want the priorities right

Different agencies have told you different, contradicting things

You inherited a website and do not know its history

You want a second opinion on your current SEO work

You want to know how visible you are in AI-generated answers

Why this is hard

Most audits on the market are tool exports. Software crawls the site, generates a 200-point checklist, and the agency adds a logo. The result looks thorough and helps nobody: every item carries equal weight, critical problems sit next to cosmetic ones, and the reader is left to guess where to start. These audits get opened once and archived.

A useful audit is interpretation, not measurement. It requires understanding which findings actually influence rankings and revenue for your specific business, which are technically true but commercially irrelevant, and how the pieces connect. That takes people who have diagnosed hundreds of websites, including ones in crisis, and know which patterns matter.

And today an audit that only looks at classic search results is incomplete. Visibility now includes AI-generated answers and every platform where your customers search. An audit that ignores that examines yesterday’s landscape.

Know what actually matters.

We’ll separate critical issues from background noise and show you what to fix first, what can wait, and where the biggest opportunities are.

Audits regularly uncover more than expected. When we find an active decline, a penalty, or a compromised site, the audit becomes the entry point to Recovery After Traffic Drop, Penalty Removal, or another critical service. When the site is healthy and the question is growth, the natural next step is Performance SEO.

How we solve it

A documented process that ends with clarity, not with a checklist.

We define the scope and gather the evidence

We start with your business context: what the website is for, what has been done before, and what decisions the audit needs to support. Then we connect to your data: analytics, webmaster consoles, historical performance, and the site itself.

We examine every layer of the website

Technical health, indexing, crawlability, site architecture, content quality, on-page signals, backlink profile, and competitive position are all investigated. We also assess your visibility beyond classic search: how search engines’ AI features and answer platforms represent your business.

We separate what matters from what merely exists

Every finding is weighed against your business. Issues that influence rankings and revenue are ranked by impact; technically true but commercially irrelevant items are labeled as such. You get priorities, not an inventory.

We deliver the audit in plain language

The report explains what we found, why it matters, and what to do about it, written so that both your management and your developers can act on it without translation. Every conclusion is backed by evidence.

We walk you through it

An audit you do not fully understand is an audit wasted. We present the findings, answer every question, and make sure your team leaves knowing exactly what to do first, whether the implementation happens with us or without us.

What you get

A complete, honest picture of your website, and a clear order of what to do about it.

Technical findings documentation

Detailed, developer-ready documentation of every technical issue, precise enough to hand directly to your team.

Full audit report

Technical health, content, authority, and competitive position, examined in depth and documented with evidence.

Prioritised action roadmap

Every recommendation ranked by business impact and effort, so you know what to do first and what can wait.

Findings presentation

A live walkthrough of the audit with our team: conclusions explained, questions answered, next steps agreed.

Client Hub access

The audit, its findings, and all documentation stored in one place, available to you and your team at any time.

AI visibility assessment

How your business appears in AI-generated answers and modern search features, and what influences it.

See what our audits have uncovered.

Real audits, the findings behind them, and what changed after.

Strategic SEO Audit for PsySense.bg

A psychologist needed a content strategy built around the questions people ask when searching for help.

more organic clicks, from 805 to 5,710

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We analysed the most common searches around psychological problems, fears and emotional distress, then developed a Content SEO Strategy to address them clearly and responsibly. The client also implemented our full SEO audit. Comparing the same quarter in 2024 and 2025, the new pages helped increase organic clicks from 805 to 5,710. CTR reached 5.7%, more than double the previous rate.

E-commerce Strategic SEO Audit

Category-focused SEO work more than doubled organic traffic while engagement kept pace.

more organic sessions, from 12,448 to 25,727

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The strategy prioritized the website’s category structure, with the Furniture section as a primary focus. From January 1 to July 29, 2026, organic sessions increased by 106.68% compared with the same period in 2025. Category-driven traffic grew by 251.64%, while new organic users increased by 323.62%. Organic search also generated 48.42% of all tracked revenue in 2026, making it the website’s strongest channel.

Know exactly where your website stands.

Every SEO decision made without a clear picture is a guess with a budget attached. Tell us about your website and what you are trying to decide. We will scope an audit that answers exactly those questions.