Strategic SEO Case study

How PsySense.bg increased organic clicks by 609% with a search strategy built around real psychological concerns

People looking for psychological help often search for the problem they feel before they know which service they need. We used those questions, fears, and forms of emotional distress to shape a responsible Content SEO Strategy, supported by a full SEO audit.

0 %

Increase in organic clicks

0 %

CTR after implementation

Clicks in the 2025 comparison quarter

Clicks in the 2024 comparison quarter

STARTING POINT

The Situation

PsySense.bg needed a strategy that matched the language people use when they are worried, uncertain, or actively looking for help. Generic service keywords could not fully represent that search journey.

Problem

Searches began with symptoms

Potential clients often described fears, distress, or psychological problems rather than naming a treatment.

Problem

The subject required care

Content had to be useful and responsible in a sensitive medical-related field.

Problem

Content and structure were connected

New pages needed support from the broader technical and strategic recommendations.

Problem

Visibility alone was not enough

The search result also needed to earn the user’s click, making CTR an important measure.

WHAT MADE IT COMPLEX

The Challenge

The content could not be built around publishing volume or generic psychology terms. It had to reflect the questions people actually ask while avoiding careless treatment of vulnerable topics.

The strategy also needed a reliable comparison. We evaluated the same quarter in 2024 and 2025 so the effect of the new pages and wider audit implementation could be measured consistently.

Searchers described problems before identifying services

Mental-health topics required accurate, responsible language

The content plan depended on wider SEO implementation

Performance had to improve in both clicks and CTR

Our Approach

We connected the psychologist’s expertise with the language potential clients already used in search.

Step

Analyze real questions

We researched the most common searches around psychological problems, fears, and emotional distress.

Step

Organize the content opportunity

We grouped those needs into a strategy for pages that could answer specific concerns clearly.

Step

Complete the full SEO audit

We identified the wider website requirements needed to support the new content.

Step

Implement the pages and audit priorities

The client put the Content SEO Strategy and full audit recommendations into practice.

Step

Compare equivalent quarters

We measured organic clicks and CTR for the same quarter in 2024 and 2025.

“

Back2Rank took the time to understand the sensitive questions people ask when they are looking for psychological support. The content strategy was specific to my practice, and every recommendation was explained clearly before implementation. I could see what was being done, why it mattered, and how the results were developing. Growing from 805 to 5,710 organic clicks, while more than doubling CTR, showed the value of a thoughtful and responsible SEO process.

Silviya Marinova, CEO & Founder of PsySense

The Results

Organic clicks grew from 805 to 5,710 in the same-quarter comparison

That is a 609% increase. CTR reached 5.7%, more than double the previous rate, showing that the improvement was not limited to greater exposure in search results.

The new pages connected specific psychological concerns with appropriate professional expertise. More people found the website, and a higher share of searchers chose to visit it.

0 %

Increase in organic clicks

0 %

CTR after implementation

Clicks in the 2025 comparison quarter

Clicks in the 2024 comparison quarter

Publishing content without a clear search strategy?

We can identify what your audience is really asking and turn it into a prioritized SEO plan.