Cookie Policy
This Cookie Policy explains how “Katerina 7” OOD uses cookies and similar technologies on back2rank.com (the Website).
It applies to the public Website. It does not cover the authenticated Back2Rank Client Portal, which will be governed by separate privacy information and the applicable client service agreement.
This Policy should be read together with our Privacy Policy, which explains how we process personal data, the legal bases we rely on and the rights available to you.
1. Who operates the Website
The Website is operated by:
Company: “Katerina 7” OOD
Unique Identification Code (UIC): 204981218
VAT identification number: BG204981218
Registered office and management address: 1700 Sofia, Studentski Grad residential district, block 58, entrance A, Bulgaria
Telephone: +359 896 764 777
Email: [email protected]
Back2Rank is the commercial brand under which “Katerina 7” OOD presents and provides its SEO and related services. Back2Rank was formerly known as MAX Digital.
2. What cookies and similar technologies are
Cookies are small text files stored on your browser or device when you visit a website. They can allow a website to function securely, remember a choice, distinguish one browser from another or understand how visitors use different pages.
Similar technologies may include local storage, pixels, tags, scripts and identifiers. In this Policy, cookies means both cookies and comparable technologies that store or access information on a device.
Cookies may be:
-
First-party cookies, set through back2rank.com; or
-
Third-party cookies, set or read by an external provider whose technology appears on the Website.
They may also be:
-
Session cookies, which normally expire when you close your browser; or
-
Persistent cookies, which remain until their stated expiry date or until you delete them.
3. Categories used on the Website
The Website uses two categories of cookies and similar technologies.
Strictly necessary and security technologies
These technologies are required to deliver the Website, protect it against malicious traffic and spam, process requested form submissions, remember your privacy choices and provide functionality you request.
They are not used to measure your browsing for analytics or advertising. Because they are necessary for a service or function you request, they are not controlled through the optional analytics setting. You may still block them through your browser, but parts of the Website or its security controls may stop working correctly.
Analytics technologies
Analytics technologies help us understand how visitors find and use the Website, identify usability problems and improve its performance. They include Google Analytics 4 and Microsoft Clarity.
Analytics technologies are optional. They are disabled unless you give consent through the Website’s consent controls. Refusing analytics does not prevent you from using the public Website.
The Website does not currently use a separate marketing or advertising-cookie category.
4. Cookie and technology inventory
The tables below describe the technologies expected from the confirmed Website configuration. Some security cookies are issued only when a specific security feature or challenge is triggered. Browser restrictions, provider changes and Website configuration may affect whether a cookie appears and how long it remains.
4.1 Strictly necessary and security technologies
| Cookie or technology | Provider | Purpose | Typical duration |
|---|---|---|---|
| Consent preference record | Back2Rank and the selected consent-management platform | Records whether you accepted or rejected analytics and helps the Website respect that choice | Up to 6 months. The exact identifier must be inserted after the consent platform is deployed |
| __cf_bm | Cloudflare | Helps Cloudflare identify and mitigate automated or malicious traffic when an applicable Cloudflare bot-protection feature is active | 30 minutes after continuous inactivity |
| cf_clearance | Cloudflare | Stores proof that a visitor successfully completed a Cloudflare security challenge so the challenge does not need to be repeated immediately | For the challenge-passage period configured in Cloudflare |
| _GRECAPTCHA | Google reCAPTCHA | Supports risk analysis used to distinguish legitimate form submissions from spam or automated abuse | Set when reCAPTCHA is executed. The exact duration must be confirmed from the live implementation |
Cloudflare may use additional short-lived security cookies when a challenge, rate-limiting rule, load-balancing feature, waiting room or availability feature is activated. These are used only for the relevant security or delivery function. The live inventory must be updated if any such feature is enabled on the Website.
Google states that reCAPTCHA sets _GRECAPTCHA as a necessary cookie when it runs. Depending on the Google domain and reCAPTCHA implementation used, Google may also access other security-related cookies. The live implementation should use the narrowest configuration that provides the required form protection.
4.2 Analytics technologies
The following technologies are used only after analytics consent.
| Cookie or technology | Provider | Purpose | Typical duration |
| _ga | Google Analytics 4 | Distinguishes browsers and supports measurement of Website use | 2 years by default |
| _ga_<container-id> | Google Analytics 4 | Maintains session state for the relevant Google Analytics property | 2 years by default |
| _clck | Microsoft Clarity | Stores a pseudonymous Clarity user identifier and preferences for this Website | Typically 1 year |
| _clsk | Microsoft Clarity | Connects page views into a single Clarity session reconstruction | Typically 1 day |
| CLID | Microsoft Clarity | Identifies when Clarity first encountered a browser on a website using Clarity | Typically 1 year |
| ANONCHK | Microsoft Clarity | Indicates whether the Microsoft browser identifier is transferred to another Microsoft identifier. Clarity states that this value is set to 0 | Typically 10 minutes |
| MR | Microsoft Clarity | Indicates whether the Microsoft browser identifier should be refreshed | Typically 7 days |
| MUID | Microsoft | Distinguishes browsers visiting Microsoft services for analytics and operational purposes | Typically up to 13 months |
| SM | Microsoft Clarity | Supports synchronization of the Microsoft browser identifier across Microsoft domains | Session |
Google and Microsoft may change cookie names, behavior or default durations. The live Cookie Settings panel and the most recent scan of the deployed Website should be treated as the current technical inventory where a provider-controlled detail changes.
5. Google Tag Manager
Google Tag Manager helps us manage Website tags. It is a delivery and configuration layer rather than a separate analytics service and does not independently create the Google Analytics or Microsoft Clarity cookies listed above.
The Tag Manager container must respect the consent status communicated by the Website’s consent controls. It must not load Google Analytics 4, Microsoft Clarity or another optional tool before the relevant consent is available.
6. How consent works
When the consent interface is shown, you can:
-
accept analytics;
-
reject analytics; or
-
review the available settings before choosing.
Analytics is off by default. No optional category is preselected. Accepting and rejecting must be presented as equally accessible choices.
Your decision applies to the browser and device on which it was made. You may be asked again if you delete the consent record, use another browser or device, or when the consent period expires.
7. Changing or withdrawing your choice
You can change or withdraw your analytics consent at any time through the Cookie Settings link available in the Website footer.
Withdrawal prevents optional analytics technologies from being loaded or used on future page views. Where technically supported, analytics cookies already stored by the Website should also be removed when consent is withdrawn. You may need to reload the page for the new setting to take full effect.
Withdrawing consent does not affect the lawfulness of processing carried out before withdrawal.
8. Browser controls
Most browsers allow you to view, delete or block cookies through their settings. Blocking all cookies may affect Website security, prevent consent choices from being remembered or stop a protected form from working correctly.
Browser settings operate separately from the Website’s consent controls. Deleting cookies through your browser may cause the Website to ask for your choice again.
Google also provides a Google Analytics opt-out browser add-on, but the Website’s Cookie Settings remain the primary way to control analytics on back2rank.com.
9. Personal data and international transfers
Some cookies and similar technologies process information that qualifies as personal data, including online identifiers, device and browser data, approximate location and interaction information.
Cloudflare, Google and Microsoft or members of their groups may process information outside Bulgaria or the European Economic Area. Our Privacy Policy explains the purposes, legal bases, recipients, retention approach, international-transfer safeguards and your data-protection rights.
We do not use cookie data to make decisions based solely on automated processing that produce legal effects or similarly significant effects for you.
10. Provider information
More information about the technologies described in this Policy is available from:
11. Changes to this Policy
We may update this Policy when the Website, consent controls, security configuration, analytics tools or legal requirements change. The current version will be published on this page with its latest revision date.
We will review the cookie inventory after material Website changes and periodically against the deployed configuration.
12. Contact
If you have questions about this Cookie Policy or how the Website uses cookies, contact us at [email protected] or by telephone at +359 896 764 777.
