Migration Case study

A WordPress to Shopify migration with 100% of organic traffic retained

The client needed a new commerce platform without sacrificing the visibility already earned on the old website. We managed the SEO migration and continued the project through our Performance SEO service after launch.

0 %

Existing organic traffic retained

Traffic drops after launch

STARTING POINT

The Situation

Moving from WordPress to Shopify changed more than the visual website. URLs, templates, platform behavior, and technical settings all had the potential to interrupt existing search performance.

Problem

The platform was changing

The website was moving between two systems with different technical behavior.

Problem

Existing traffic was at risk

The business had organic visibility that had to survive the release intact.

Problem

Launch was not the finish line

Migration checks had to continue after Shopify replaced the old website.

Problem

Growth still mattered

The new platform needed to support the next stage of SEO, not merely avoid a decline.

WHAT MADE IT COMPLEX

The Challenge

A complete platform change can lose the relationship between old search signals and new pages even when the new store works well for users. The project had to protect that continuity through release.

The client was also an ongoing Performance SEO client, so the migration could not be treated as an isolated technical event. It had to preserve the baseline and create a stable platform for continued work.

WordPress and Shopify handle websites differently

Existing organic performance had to remain intact

The migration required pre-launch and post-launch control

The new store had to support continued SEO growth

Our Approach

We managed the platform change as one continuous SEO transition.

Step

Establish the organic baseline

We defined the core Technical and On-Page factors that the new Shopify website had to protect.

Step

Connect the old and new platforms

We managed the SEO requirements needed to carry the existing search presence from WordPress to Shopify.

Step

Verify the new implementation

We reviewed the new platform in the context of the migration rather than as a standalone store.

Step

Monitor the release

We followed organic performance after launch to detect any interruption quickly.

Step

Continue Performance SEO

Once the baseline was protected, the ongoing service focused on further improvement on Shopify.

“

Our main concern was whether moving from WordPress to Shopify would cost us the organic traffic we had already built. Back2Rank managed the migration with a clear plan, coordinated the SEO requirements throughout the process, and kept us informed before and after launch. We retained all of our traffic, then continued to grow through the ongoing Performance SEO work. The process was controlled, transparent, and gave us confidence in the platform change.

CEO of Cleopatra Adult Stores in Bulgaria

The Results

All existing organic traffic survived the platform change

The website retained 100% of its organic traffic after launch, with no migration-related decline. Performance then began improving further on Shopify through the ongoing SEO work.

The project achieved both migration objectives: protect the value built on WordPress and create room for continued development on the new platform.

0 %

Existing organic traffic retained

Traffic drops after launch

Planning a platform migration without losing traffic?

We can protect the value of the old website while your team builds what comes next.