SEO EXPERT
Gergana Zheleva
SEO expert at Back2Rank. She runs the agency’s SEO audits and the ongoing SEO work for clients, which means most of the day to day work on live projects goes through her. Her focus is technical SEO, on the principle that nothing else holds for long without a solid technical base: crawling, indexing, speed, and the structure underneath the content. From there her work covers on-page optimisation, link building, and the UX decisions that affect how a page performs in search.
More than 6 years in SEO, on small niche sites and on large projects carrying heavy organic traffic, across e-commerce, education, health, finance, technology and services. Before Back2Rank she worked at Netpeak Bulgaria on brands including Alessa, Vivre and Skyoptic. Certified through Semrush Academy, eMarketing Institute, SoftUni and Google Digital Garage.
IN THE MEDIA
Where the questions get asked.
Interviews, expert commentary and analysis across international media.
ANALYSIS
INP (Interaction to Next Paint): The New Core Web Vitals Metric SEOs Should Know
OPINION
How do businesses build trust through transparent digital marketing practices?
OPINION
EntrepreneursUnique Stress-Busters: Entrepreneurs Share Their Secret Weapons
OPINION
Is ChatGPT (Generative AI) Changing e-Commerce and Putting an End to Websites & SEO? Check what these 40 experts say
Ideas, analysis and practical SEO thinking.
Articles and perspectives from Gergana on search, strategy and the challenges businesses face in organic growth.
