Local SEO Case study

From 35 to approximately 1,065 Google reviews across five sports club locations

A multi-location sports club had a strong real-world customer base but almost no system for turning those experiences into public feedback. We combined full Local SEO optimization with a repeatable review process across all five locations.

Approximate starting reviews

Approximate final reviews

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New reviews collected

Locations included

STARTING POINT

The Situation

The club served customers across five locations, but its Google review presence did not reflect the scale of the business. The issue was not customer satisfaction. It was the absence of one process every location could follow.

Problem

Only around 35 reviews

All five locations had accumulated only around 35 Google reviews between them.

Problem

Five separate locations

Review collection depended on different teams and could not rely on one person remembering to ask.

Problem

No repeatable system

Requests were occasional rather than part of the normal customer journey.

Problem

Weak public proof

The online review footprint understated the number of people the clubs served in person.

WHAT MADE IT COMPLEX

The Challenge

The solution had to work across five operating locations, not just optimize five listings once. Each team needed a process that could be used consistently without creating an artificial or short-lived spike.

The project also had to keep the source of every review genuine. Growth would only matter if it reflected real customer experiences and could continue after the initial implementation.

Five locations had to follow the same operating process

The starting review base was extremely small

Local optimization and review collection had to work together

Growth had to come from real customers and remain sustainable

Our Approach

We treated review growth as an operating system inside the wider Local SEO strategy.

Step

Establish the starting point

We documented the review count and local presence across all five locations so progress could be measured from a shared baseline.

Step

Complete the Local SEO optimization

We optimized the locations as parts of one brand while preserving the individual local context of each club.

Step

Build one collection process

We introduced a structured method that every location could use instead of relying on occasional requests.

Step

Put the process into daily use

The clubs integrated review collection into their normal customer interactions, allowing participation to grow across the network.

Step

Measure the combined result

We tracked the review growth across all five locations and assessed the total change against the starting count.

“

Back2Rank gave us a clear review process that could work across all five locations, not just a short-term campaign. The team explained every stage, helped us understand what each location needed to do, and kept the results visible throughout the project. Going from around 35 reviews to more than 1,000 was far beyond what we expected, but the biggest improvement is that we now have a system our teams can continue using.

Dimitar Avramov, CEO at Taekwondo Club Fitness NSA

The Results

More than 1,030 new Google reviews collected within a few months

The combined review count grew from around 35 to approximately 1,065 across five locations. That represents more than 1,030 new reviews and growth of more than 2,900% based on rounded counts.

The more important result was operational. The club moved from occasional review requests to a process that could be used across the whole organization.

Approximate starting reviews

Approximate final reviews

0 +

New reviews collected

Locations included

Your locations serve more customers than your reviews show?

We can audit your local presence and build a review process your teams can actually use.