Pre-Launch SEO Case study

A new website reached 79+ daily organic clicks in under four months

This was the pilot project for our SEO for websites under construction service. We prepared the website before release and continued the work after launch, creating one uninterrupted path from planning to measurable traffic.

0 +

Daily organic clicks

< 0

Months to the measured result

Pilot project

Avoidable recovery phases

STARTING POINT

The Situation

The client was launching a new website without an existing organic baseline. As the pilot for a new service, the project also needed to show whether pre-launch involvement could produce measurable post-launch progress.

Problem

No traffic baseline

The new website started without existing rankings or organic clicks.

Problem

The early months mattered

Missing foundations could delay discovery and consume the first months with repair work.

Problem

Planning and execution had to continue

Pre-launch recommendations would have limited value without post-launch follow-through.

Problem

The pilot needed a real outcome

Success had to be measured through daily clicks, not just completed tasks or indexation.

WHAT MADE IT COMPLEX

The Challenge

The project covered two different environments: a website still under construction and the same website competing in live search results after release. The strategy had to remain continuous across that transition.

As a pilot, it also had to produce a useful operating model for future projects without overstating what one new website could achieve.

The domain began without an organic performance history

SEO had to stay aligned with development before release

Monitoring had to continue through the first live months

The pilot required a measurable traffic result

Our Approach

We treated construction, launch, and early growth as one SEO project.

Step

Join during construction

We reviewed the website while its structure and pages were still being developed.

Step

Prepare the search foundation

We integrated the requirements needed for organic discovery into the pre-launch work.

Step

Verify the release

We checked the website as it moved from development into the live search environment.

Step

Continue post-launch SEO

The project did not stop when the website went public. The next stage focused on building actual visibility.

Step

Measure daily organic clicks

We tracked post-launch growth until the website passed the verified daily-click milestone.

“

This pilot gave us a structured way to prepare for organic growth before the website went live. Back2Rank set realistic expectations, explained the reasoning behind each priority, and stayed involved after release instead of treating launch day as the end of the project. Reaching more than 79 daily organic clicks in under four months confirmed that the work completed before launch had created the right foundation.

Evgeny Sandev, Partner of Back2Rank and Marketing Lead of the project

The Results

More than 79 daily organic clicks in under four months

The website reached the milestone without first going through a separate recovery project for avoidable launch mistakes. The result gave the pilot a clear business measure beyond successful indexation.

It also confirmed the value of continuity. SEO began before release and remained active through the period in which the new website started earning search visibility.

0 +

Daily organic clicks

< 0

Months to the measured result

Pilot project

Avoidable recovery phases

Want organic growth to start before launch day?

We can make SEO part of the build and stay through the first stage of live growth.