Migration Case study

A complete Magento 2 redesign released with zero organic traffic loss

The CMS stayed the same, but the website around it changed. We reviewed the technical implementation, UI, UX, and redirects, then monitored the release so the new design could go live without damaging existing performance.

0 %

Existing organic traffic retained

Traffic drops after release

STARTING POINT

The Situation

Because the website remained on Magento 2, the redesign could have been mistaken for a low-risk visual update. In practice, new templates, user paths, internal structure, and technical behavior could still affect search performance.

Problem

The CMS created false confidence

Keeping Magento 2 did not guarantee that the new implementation would preserve search signals.

Problem

The interface was changing

New UI and UX decisions could alter how users and crawlers reached important pages.

Problem

Redirects still mattered

Changed paths had to connect correctly even without a platform migration.

Problem

Existing traffic set the standard

The redesign would only be successful if current organic performance remained intact.

WHAT MADE IT COMPLEX

The Challenge

Same-platform redesigns often receive less SEO control than full migrations, although they can change many of the same elements. The work needed to cover the technical release and the user-facing experience together.

Success also looked uneventful. There was no recovery percentage to pursue. The target was a smooth replacement of the old design with no organic decline afterward.

The CMS stayed the same while the implementation changed

Technical SEO, UI, and UX had to be assessed together

Redirect behavior required verification before release

Post-launch monitoring had to confirm that no loss developed

Our Approach

We treated the redesign as a controlled migration even though Magento 2 remained in place.

Step

Define what had to be protected

We established the existing organic performance as the release baseline.

Step

Review the technical implementation

We checked the new version for changes that could affect crawling, indexation, or page access.

Step

Review UI and UX

We assessed how the redesigned experience affected important pages and user paths.

Step

Verify redirects

We checked that changed URLs led users and search engines to the intended destinations.

Step

Monitor the launch

We followed the website after release to confirm that the protected baseline remained stable.

“

Back2Rank reviewed the Magento redesign as a complete release, including the technical setup, redirects, interface, and user experience. We received clear feedback before launch and always understood which issues carried real risk. Their structured checks and monitoring made the release much easier to manage. The new design went live without any loss of organic traffic, exactly as the project required.

Kaloyan Iliev, CEO of UWEAR Bulgaria

The Results

The new design launched without disrupting organic performance

The Magento 2 website retained 100% of its existing organic traffic. No post-release decline developed after the redesign replaced the previous version.

The absence of a recovery phase was the result. Technical QA, interface review, redirect control, and launch monitoring protected the value already built by the website.

0 %

Existing organic traffic retained

Traffic drops after release

Redesigning a website that already ranks?

A familiar CMS does not remove migration risk. We can verify the new version and protect the traffic you already have.